Proud to Make a Difference — Community Spirit on DIY SOS Leicester
We’re incredibly proud to share that AiMM & Co (formerly Aleyshopfitting) recently played a part in something truly special — the latest DIY SOS project filmed in Leicester.
For those who may not know, DIY SOS: The Big Build is a long-running BBC series that brings together tradespeople, suppliers, and volunteers to help families and individuals facing challenging circumstances. This particular build in Leicester was no exception — a powerful story, a brilliant team, and an outcome that made a real difference.
A Project Close to Home
As a Leicester-based business with deep local roots, we were honoured to contribute our skills and services to help bring the build to life. From joinery and site support to logistics and coordination, our team was on the ground working alongside a huge collective of local trades and national suppliers — all giving their time, expertise, and materials for free.
The Power of Community
What made this project so special wasn’t just the outcome — it was the overwhelming sense of community spirit. Seeing businesses large and small roll up their sleeves, collaborate, and support one another was humbling and heartwarming.
These are the moments that remind us why we do what we do — and how much more powerful we are when we come together. It’s about more than construction or shopfitting. It’s about people helping people, and building something that matters.



Why It Matters to Us
At AiMM & Co, we believe in craftsmanship with purpose. While most of our work is focused on premium retail environments, it’s moments like these that show how those same skills can change lives. Being part of this project has been a privilege — and something we’ll never forget.
A massive thank you to everyone involved, from the DIY SOS team to the incredible volunteers and suppliers. We’re proud to have stood beside you.
FAQs:
1. What was AiMM & Co’s role in the DIY SOS project?
We supported the build with bespoke joinery and installation support, working alongside a large team of trades and volunteers.
2. Will the episode air on TV?
Yes — keep an eye on BBC One for the Leicester edition of DIY SOS: The Big Build. Air date to be confirmed.
3. Can AiMM & Co support community projects in future?
Absolutely. We’re always open to supporting projects that make a positive impact in our local area.