Selfridges, London
Dior Selfridges
Working drawings produced and all fixtures manufactured and installed to Dior’s exacting standards, with a design that allowed for seasonal updates and changes throughout the year.
The Brief.
To install a temporary Dior retail space within Selfridges, designed to remain in place until the permanent counter launch the following year. The temporary fixtures needed to be adaptable, with various elements removable or replaceable to reflect seasonal campaigns – including transitions from Christmas to spring, and spring to summer – while maintaining the brand’s luxury presentation.
Scope.
Sequence.
Questions? You’re covered.
Yes — we operate nationwide and manage everything from design to installation in-house, ensuring consistent quality wherever the project is based.
Absolutely. We handle CAD drawings, material sampling, approvals, joinery, CNC, painting, metalwork, and installation — all under one roof.
It begins with a conversation. Share your brief with us, and our team will guide you through the process — from concept to completion.
